Welcome to the online press kit for Dave Rossi
Redefining Masculinity. Building Conscious Leadership.
In his new book, ‘Alphas Die Early,’ Silicon Valley entrepreneur and CEO Dave Rossi explains why the future belongs to the Omega Man
High-performance nearly killed him. Now he’s teaching others to live better.
Dave Rossi, a Silicon Valley entrepreneur and luxury construction CEO, built multimillion-dollar companies before realizing his success was slowly killing him. He discovered that the same traits that built his empire — drive, dominance, control — were destroying his health, happiness, and humanity.
In his book, “Alphas Die Early,” Rossi issues a challenge to modern men: evolve. He introduces The Omega Man — a new archetype of strength defined not by aggression but by awareness; not by competition but by consciousness.
Through his story and his leadership framework, Rossi is helping high-achievers, executives, and entrepreneurs build success that doesn’t cost their soul.
“It’s difficult to speak butterfly to caterpillars,” Rossi writes. “You can’t convince someone to evolve — they have to be ready to grow wings.”
About Dave Rossi
Entrepreneur. Philosopher. Builder of Better Men.
Dave Rossi spent decades leading large-scale construction projects in Silicon Valley, turning his company, CIQU Construction, into one of the Bay Area’s respected commercial builders. He lived the textbook definition of success — wealth, power, and relentless ambition. But behind the accolades, he was fighting anxiety, burnout, and a gnawing sense that life was meant to be more.
A sudden health crisis and personal reckoning forced Rossi to re-examine everything he thought he knew about strength and achievement. He began a rigorous study of neuroscience, mindfulness, and behavioral psychology, pairing them with decades of real-world leadership experience.
The result: his first book “The Imperative Habit,” focusing on discipline and spiritual behaviors, and now the Omega Man framework — defining self-mastery with a modern roadmap for men (and the woman who love them) who want to succeed without self-destructing. It’s the next evolution of masculinity: grounded, self-aware, emotionally intelligent, and guided by purpose rather than ego.
“The Imperative Habit” became a #1 Amazon International bestseller and is used in regional leadership trainings for Bristol Myers Squibb and monthly classes at We Care Spa in Palm Springs, a Goop tested Top Wellness Destination.
Today, Rossi mentors entrepreneurs, executives, and organizations seeking a more sustainable model of success — one that values consciousness as much as competition. His work bridges two worlds rarely linked: the boardroom and the meditation cushion. He has been featured in business and wellness publications for his thought leadership on redefining success and emotional fitness.
Fast Facts
- Founder & CEO, CIQU Construction, Silicon Valley
- Author of “Alphas Die Early: Redefining Strength, Success, and the Modern Man” and “The Imperative Habit”
- Advocate for men’s mental health and mindful leadership
- Keynote speaker on conscious entrepreneurship, burnout prevention, and emotional mastery
- Mediation and Spiritual Teacher
About the Book — “Alphas Die Early”
Why High-Performing Men Burn Out — and How to Evolve Beyond the Alpha Mindset
In 2022, 79% of all suicides were men. “Alphas Die Early” reveals why, and how a new model of awareness-based strength can save them. Dave Rossi exposes the cost of unchecked ambition and ego in the modern world. Drawing from his personal transformation and years of leadership experience, he reveals how the “Alpha” model of success — dominate, outperform, and win at all costs — has created an epidemic of stress, illness, and emotional isolation among men. The book reframes success as an inside-out game. Rossi shows readers how to quiet the mind, master emotion, and lead from grounded awareness rather than reactive fear.
Key Takeaways
- The Alpha Trap: how cultural conditioning teaches men to suppress emotion and chase validation.
- The Omega Evolution: a model for leadership that integrates discipline, compassion, and mindfulness.
- The Inner Game of Success: how meditation, neuroscience, and self-awareness create performance without burnout.
- The Power of Stillness: why the ability to pause is the new competitive edge in business and life.
Why Now?
With men’s mental health in crisis and influencer culture distorting masculinity, Rossi’s message lands at a critical cultural inflection point. “Alphas Die Early” is more than a book — it’s a blueprint for the next era of conscious leadership.
Download the one pager.
Visit the public website: DaveRossiGlobal.com and Ciquconstruction.com